Selected work / The Cheesecake Factory
One menu system. Three languages.
I began typesetting Chinese menus for The Cheesecake Factory in 2011. My work now includes Japanese and Korean, across full menus, special menus, and Japanese menu posters for Honolulu and Kapolei.
- Role
- Multilingual typesetting and layout adaptation
- Project
- Ongoing body of work.
- Period
- 2011–present
- Languages
- Chinese, Japanese, and Korean
- Formats
- Menus, special menus, and posters
Preserve the hierarchy across languages
Each menu brings together dish names, English names, descriptions, prices, and calorie information. These elements need to remain clearly associated as text lengths and line breaks change between languages.
The corresponding appetizer pages show how the same structure accommodates three writing systems. Category headings, featured-item borders, and the background treatment provide continuity, while type weight, spacing, and text wrapping vary with the content.
Corresponding appetizer pages in Chinese, Japanese, and Korean.
Adapt to the format and location
The work extends beyond the full menu. Single-page specials bring selected dishes into a compact layout, while the Japanese posters arrange a much larger selection across multiple columns.
The Honolulu and Kapolei editions also contain different selections and sections. Each version needs to accommodate its own content within the shared visual system.
Japanese menu posters for Honolulu and Kapolei, with location-specific content and arrangements.