Designing the journey before the booking.

Turo already handled availability, pricing, reservations, and payment. The website's job was to establish our own identity, help visitors choose a vehicle experience, and explain what to expect before they booked.

I kept that division explicit. The site introduces the business and guides the decision; the booking platform remains the source for current trip details.

I organized the site around Wrangler adventures and Mustang convertible drives, giving each collection a dedicated page. The content starts with the kind of trip a guest wants, then moves into the vehicles available to explore.

Large vehicle imagery sets the scene. Model names, distinguishing details, and links to individual listings make the presentation useful for comparison. Both collections follow the same page structure, so visitors can explore different options without learning a different layout.

Choosing a vehicle is only part of planning a trip. Airport pickup, hotel delivery, and return arrangements also need an explanation.

I gave delivery its own page, organized around booking, confirming the handoff, arrival, and return. It explains the general process while directing guests to their listing and trip conversation for eligibility and final instructions. Relevant FAQs sit alongside the vehicle experiences, with booking links positioned at natural next steps.

Because I maintain the site myself, I used a static build with reusable components rather than adding a separate editing platform. Vehicle cards, delivery sections, FAQs, and calls to action share implementation patterns across pages. Changes are version-controlled and deployed to our existing hosting.