PERSONAL IDENTITY

A personal identity system including the logo, business card, letterhead and envelope.
 

Featured Image

“Y” is the first initial of surname and given name.


THE WEST x THE EAST

The name order is different between the United States and China. The given name is the first name in the Western order while the surname goes before the given name in East Asia. From a cultural perspective, it reflects different cultural values - individualism and collectivism. I navigate between two different cultural values, find the balance and switch to one or another when needed.

Personal Identity - Image 01

NOTO SANS

A B C Č Ć D Đ E F G H I J K L M N O P Q R S Š T U V W X Y Z Ž a b c č ć d đ e f g h i j k l m n o p q r sš t u v w x y z ž

NOTO SERIF

A B C Č Ć D Đ E F G H I J K L M N O P Q R S Š T U V W X Y Z Ž a b c č ć d đ e f g h i j k l m n o p q r sš t u v w x y z ž

Google has been developing a font family called Noto, which aims to support all languages with a harmonious look and feel.

https://www.google.com/get/noto/

Personal Identity - Image 02

GRAPHIC DESIGNER x FRONT-END DEVELOPER

I graduated from University of Hawaii at Manoa with a BFA in Graphic Design, and later became a self-taught front-end developer.

Print or digital? Serif or sans-serif? Why not both?!

Personal Identity - Image 03